Today in America it is Black Friday, a day named for a qualitative color palette: retail ledgers go from red (debt) to black (profit) with the explosion of holiday shopping.

In honor of today’s consumerism, I thought it would be fun to share with you something you can consume.

Below is a little peak inside INFO WE TRUST. And what better place to start than at the top: the book sports both a Table of Contents and a Map of Contents, across one big spread.

I encourage you to expand the big (8400 × 6000) image, explore, and see how both sides play off of one another.

Update: the map is packed with detail, meaning, connections... and even a couple of Easter eggs. Tour them all with this narrated exploration:

Has the map style piqued your interest? Next week I will spotlight the hundreds of hand-drawn illustrations that coat the pages.  Until then, catch up with all of the pre-publication goodies at the book's main page and please consider pre-ordering INFO WE TRUST.

Every order counts a lot pre-launch, and we are counting every one!


Info We Trust (the website) is an award-winning ‘data adventure’ exploring how to better humanize information. Data storyteller RJ Andrews is based in San Francisco and the author of Info We Trust: How to Inspire the World with Data. Please let me know what you think via Twitter @infowetrust or the contact page.