Budweiser approached Info We Trust to explore how the art of data storytelling could help promote the next step of Budweiser’s patriotic summer branding campaign.
Our goal was to highlight Budweiser as an American product in a way that plays on social media. We focused on where ingredients are grown and where Budweiser is brewed. A limited color, 1-font brand guideline, and the taglines “Brewed Across America” and “America Is In Your Hands” provided a focused sandbox to play in.
The final looping animation features a pictorial map and diagram of the brewing process. It ran on Budweiser's social media and also became its fullscreen homepage.
