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December 2013

Disney Characters

Steve Jobs counseled Disney CEO Bob Iger to think in terms of brand deposits and brand withdrawals. Since 1937’s Snow White, enduring film characters have been Disney’s biggest brand deposits, and their success is most fantastically expressed with a dedicated theme park attraction in Florida at Walt Disney World. Track our favorite magic-maker’s Characters by the Numbers:

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Story Points
Several plot points about Disney’s evolution can be inferred from READ MORE